Insights for better planning, smarter execution, and faster growth


Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Mobile Marketing

How Mobile Advertising IDs (MAIDs) Help Your Cannabis Marketing Dollars Go Further

What are MAIDs? MAIDs, or mobile advertising IDs, are a unique string of digits assigned to a mobile phone. MAIDs are used to track location based data and can be connected to hashed emails and IP addresses to link mobile habits to digital, and in-store behavior across all channels back […]

Content Marketing  |  Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  SEO  |  Tips  |  Website Strategy

Tools of the Dispensary Trade: Tips & Tricks for Selling Marijuana Online

Selling Cannabis Online: Would You Like to See a Menu? As with all aspects of retail, understanding the finer points of selling marijuana online involve putting yourself in the customer’s shoes. Just as you wouldn’t visit a restaurant with an out-of-date or hard-to-read menu, you probably wouldn’t visit a dispensary […]

Cannabis Youtube Advertising
Content Marketing  |  Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  Tips

Leveraging the Power of Video: Cannabis YouTube Advertising

Cannabis YouTube Advertising: The Basics YouTube’s change of heart couldn’t come at a better time for dispensaries. With some sources estimating that by 2022 digital videos will account for the vast majority of all internet traffic, those businesses that can make the leap from static to video ads will be […]

Digital Marketing  |  Geo-Advertising  |  Google Ads  |  Mobile Marketing  |  Tips

Cannabis Digital Marketing: 3 Types of Ads You Need to Be Using

Cannabis Digital Marketing: Google PPC Ads You’re already intimate with PPC ads, even if you don’t know it. Any time you do a web search, a number of web pages will display higher in the results because their owners paid for such placement. Depending on the specific search engine, those […]


Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Apple Changes Marketing
Digital Marketing  |  Mobile Marketing  |  Regulated Advertising

How Recent Facebook/Apple Changes Will Affect Your Marketing Tracking

How Apple’s Changes Affect Marketing Tracking: The Backstory In large part, the backend changes to Apple’s iOS 14 are a response to the ever-evolving field of data privacy laws. The European Union’s General Data Protection Regulation (GDPR), implemented some three years ago, is self-described as the “toughest privacy and security […]

Digital Marketing  |  Mobile Marketing  |  Social Media Marketing  |  Tips

The Next Revolution In Marketing? Understanding Programmatic Advertising

Welcome to the era of programmatic advertising, a whole new way to purchase and leverage the ad space we use to market dispensaries (along with every other kind of business). While programmatic advertising is already in widespread use, some analysts estimate that by the end of 2021, fully 88% of […]

How to market CBD oil thinking
Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  SEO  |  Social Media Marketing  |  Tips

Get Seen: How to Market CBD Oil

CBD Marketing Obstacles In today’s highly regulated cannabis marketplace, promoting your CBD oil can be tricky. Thanks to strict marketing rules and a competitive market, CBD brands may have a tough time getting their brand and products out there. There are several obstacles that CBD brands will likely face when […]

Cannabis billboard advertising
Google Ads  |  Mobile Marketing  |  Regulated Advertising

Goodbye to Cannabis Billboard Advertising?

Cannabis Billboard Advertising If you drive down a highway in a state where medical or adult-use cannabis is allowed, you’ll probably come across cannabis billboard advertising at some point. It’s a relatively inexpensive way to reach a large number of people. Unfortunately, it’s not a very targeted way to get […]

Let's Chat
Call us at

United States

(925) 393-0444

Contact Us

How can we help? Send your questions or feedback.

Join Our Community

Gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support.