MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Search engines have long been working on algorithms that can detect what a person is searching for before they finish typing it in. These algorithms effectively try to guess the search intent of the user before it’s explicitly communicated. But search intent isn’t just used to guess searches—it also plays […]
Beyond Local: Appealing To Surrounding Areas If you’re attempting to attract local residents to swing by your dispensary, you’re probably hosting events, writing about local goings-on and attractions, and maintaining a location page that clearly shares your address and info. (If you’re not, it’s time to get those things under […]
Optimize Local SEO for Web and Voice Search Optimizing your SEO efforts to incorporate voice search is the most important step. Doing so will expand your brand’s reach and make it easier for local customers to find your dispensary. 39% of voice search users are actually searching for business information. […]
How Can You Make The Most Out of Google’s Quality Rater Guidelines? Google’s rating guidelines are not an exact representation of its search algorithm. However, Ben Gomes, Google’s Vice President of Search recently stated in a 2018 interview that the rater guidelines are a representation of where they “want the […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Online Shopping Is the Future Statistics indicate that online shopping is growing rapidly. According to a recent survey, an estimated 8.8% of global retail sales were made online in 2018, totaling approximately $2.489 trillion USD. Moreover, the numbers would indicate that the switch to online shopping is a trend that […]
Hyperlocal Marketing: Benefits of Participating in Local Events Hyperlocal marketing is all about honing in on a specific area. For stand-alone dispensaries, this can be the physical city in which you’re located or surrounding areas from which you’d like to draw customers. You may even want to focus on a […]
What is a Dispensary List And Why Do They Matter? A dispensary list is simply an index of cannabis dispensaries. These lists are a convenient way to sort through dispensaries based on certain criteria. Most lists are typically used by customers to find local dispensaries and promotions. Directories can feature […]
Google My Business Posts Can Increase Visibility And Engagement GMB posts increase your dispensary’s visibility and exposure by allowing customers to interact with your business through Google’s search page. Because they are so flexible and customizable, posts can help you to meet both short and long-term business goals. Events, offers, […]
