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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Cannabis Consumer Data
Digital Marketing  |  Regulated Advertising

How to use Cannabis Consumer Data to Nail Niche Audiences with Highly Targeted Advertising Campaigns

As more cannabis-curious people flock to take advantage of cannabis, businesses, dispensaries, and brand owners can use the “cannabis gold rush” to market to customers in ways that the competition is not. But, first, it all starts with knowing your customers.

alaska facebook business page removal
Digital Marketing  |  Regulated Advertising  |  Social Media Marketing

Alaska Cannabis Crackdown: Facebook Shuts Down Marijuana Dispensaries’ Pages

Timing of Facebook Takedown Adds Insult to Injury Facebook chose to shut down many dispensary business pages over the 4th of July weekend, timing that many in the local Alaska cannabis community found odd. The timing coincided with Facebook CEO Mark Zuckerberg’s visit to Alaska that holiday weekend. “That’s what […]

Link building for cannabis dispensaries
Regulated Advertising  |  SEO  |  Tips

17 Link Building Strategies to Boost Cannabis Dispensary Local SEO

1. Cannabis Business Directories Establishing visibility to your target audience is always a smart investment. One way to do this is to invest in listing your dispensary on reputable cannabis business directories. What this does is alert Google that your website is added to an authoritative resource; however, be wary […]

alaska facebook business page removal
Digital Marketing  |  Regulated Advertising  |  Social Media Marketing

Alaska Cannabis Crackdown: Facebook Shuts Down Marijuana Dispensaries’ Pages

Timing of Facebook Takedown Adds Insult to Injury Facebook chose to shut down many dispensary business pages over the 4th of July weekend, timing that many in the local Alaska cannabis community found odd. The timing coincided with Facebook CEO Mark Zuckerberg’s visit to Alaska that holiday weekend. “That’s what […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Link building for cannabis dispensaries
Regulated Advertising  |  SEO  |  Tips

17 Link Building Strategies to Boost Cannabis Dispensary Local SEO

1. Cannabis Business Directories Establishing visibility to your target audience is always a smart investment. One way to do this is to invest in listing your dispensary on reputable cannabis business directories. What this does is alert Google that your website is added to an authoritative resource; however, be wary […]

Content Marketing  |  Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  SEO  |  Tips  |  Website Strategy

Tools of the Dispensary Trade: Tips & Tricks for Selling Marijuana Online

Selling Cannabis Online: Would You Like to See a Menu? As with all aspects of retail, understanding the finer points of selling marijuana online involve putting yourself in the customer’s shoes. Just as you wouldn’t visit a restaurant with an out-of-date or hard-to-read menu, you probably wouldn’t visit a dispensary […]

Marijuana Digital Marketing
Digital Marketing  |  Google Ads  |  Regulated Advertising  |  SEO

Marijuana Digital Marketing: 3 Tools To Get Your Dispensary Noticed

Marijuana Digital Marketing: Google Ads We’ll start with a disclaimer: “Google Ads” aren’t really a kind of ad. But while every search engine shows ads to generate revenue, because Google absolutely dominates the search engine industry—currently representing roughly 92% of market share—we tend to focus our main efforts there. These […]

Cannabis Youtube Advertising
Content Marketing  |  Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  Tips

Leveraging the Power of Video: Cannabis YouTube Advertising

Cannabis YouTube Advertising: The Basics YouTube’s change of heart couldn’t come at a better time for dispensaries. With some sources estimating that by 2022 digital videos will account for the vast majority of all internet traffic, those businesses that can make the leap from static to video ads will be […]

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