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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Programmatic Advertising  |  Regulated Advertising

Empowering Regulated Industries with Self-Service DSP

Navigating Industry-Specific Compliance in Advertising for Regulated Industries Regulated industries grapple with distinct challenges in digital advertising rooted in compliance, regulatory constraints, and the necessity for precision. According to ActOn, “Pharmaceutical companies are strictly monitored by the US government in what they can say and when they can say it. […]

Digital Marketing  |  Programmatic Advertising  |  Regulated Advertising

Choosing the Right White-label Programmatic Advertising Partner

Understanding White Labeling in Programmatic Advertising Programmatic advertising is an automated and data-driven approach to buying and placing digital ads. Agencies can deliver incredible results to their clients using white label programmatic advertising because ad tech platforms built for cannabis and other regulated industries use precise targeting and automation to […]

Cannabis Consumer Data
Digital Marketing  |  Regulated Advertising

How to use Cannabis Consumer Data to Nail Niche Audiences with Highly Targeted Advertising Campaigns

As more cannabis-curious people flock to take advantage of cannabis, businesses, dispensaries, and brand owners can use the “cannabis gold rush” to market to customers in ways that the competition is not. But, first, it all starts with knowing your customers.

Content Marketing  |  Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  SEO  |  Tips  |  Website Strategy

How to Sell Weed Online: Tips and Tricks for Building a Successful Ecommerce Store

Real-Time, Customer-Centric Cannabis Ecommerce Menu As with all aspects of retail, understanding the finer points of selling marijuana online involves putting yourself in the customer’s shoes. Just as you wouldn’t visit a restaurant with an out-of-date or hard-to-read menu, you probably wouldn’t visit a dispensary without knowing—in crystal-clear and explicit […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Marijuana Digital Marketing
Digital Marketing  |  Google Ads  |  Regulated Advertising  |  SEO

Marijuana Digital Marketing: 3 Tools To Get Your Dispensary Noticed

Marijuana Digital Marketing: Google Ads We’ll start with a disclaimer: “Google Ads” aren’t really a kind of ad. But while every search engine shows ads to generate revenue, because Google absolutely dominates the search engine industry—currently representing roughly 92% of market share—we tend to focus our main efforts there. These […]

Cannabis Youtube Advertising
Content Marketing  |  Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  Tips

Leveraging the Power of Video: Cannabis YouTube Advertising

Cannabis YouTube Advertising: The Basics YouTube’s change of heart couldn’t come at a better time for dispensaries. With some sources estimating that by 2022 digital videos will account for the vast majority of all internet traffic, those businesses that can make the leap from static to video ads will be […]

Digital Marketing  |  Regulated Advertising

Acquired a New Dispensary Location? Here’s What You Need to Do Next

Acquired a New Dispensary Location? Start By Getting Back to Basics Opening any new business is challenging. Of course, you already know that through your own hard-won experience. But what you might not know is that while gaining a new location—whether by merger or acquisition—might sound like a shortcut to […]

Geofencing and Retargeting
Regulated Advertising

Geofencing: That Time Burger King Used Location Data to Eat McDonald’s’ Lunch

From slogans like “Eat like a king, not like a clown,” to the “McWhopper,” Burger King has a long and storied history of using advertising to troll McDonald’s. To explore the basics of how geofencing works, let’s look back at one of the greatest location-based smackdowns performed in the name […]

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