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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Programmatic Advertising  |  Regulated Advertising

Empowering Regulated Industries with Self-Service DSP

Navigating Industry-Specific Compliance in Advertising for Regulated Industries Regulated industries grapple with distinct challenges in digital advertising rooted in compliance, regulatory constraints, and the necessity for precision. According to ActOn, “Pharmaceutical companies are strictly monitored by the US government in what they can say and when they can say it. […]

Digital Marketing  |  Programmatic Advertising  |  Regulated Advertising

Choosing the Right White-label Programmatic Advertising Partner

Understanding White Labeling in Programmatic Advertising Programmatic advertising is an automated and data-driven approach to buying and placing digital ads. Agencies can deliver incredible results to their clients using white label programmatic advertising because ad tech platforms built for cannabis and other regulated industries use precise targeting and automation to […]

Cannabis Consumer Data
Digital Marketing  |  Regulated Advertising

How to use Cannabis Consumer Data to Nail Niche Audiences with Highly Targeted Advertising Campaigns

As more cannabis-curious people flock to take advantage of cannabis, businesses, dispensaries, and brand owners can use the “cannabis gold rush” to market to customers in ways that the competition is not. But, first, it all starts with knowing your customers.

alaska facebook business page removal
Digital Marketing  |  Regulated Advertising  |  Social Media Marketing

Alaska Cannabis Crackdown: Facebook Shuts Down Marijuana Dispensaries’ Pages

Timing of Facebook Takedown Adds Insult to Injury Facebook chose to shut down many dispensary business pages over the 4th of July weekend, timing that many in the local Alaska cannabis community found odd. The timing coincided with Facebook CEO Mark Zuckerberg’s visit to Alaska that holiday weekend. “That’s what […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Link building for cannabis dispensaries
Regulated Advertising  |  SEO  |  Tips

17 Link Building Strategies to Boost Cannabis Dispensary Local SEO

1. Cannabis Business Directories Establishing visibility to your target audience is always a smart investment. One way to do this is to invest in listing your dispensary on reputable cannabis business directories. What this does is alert Google that your website is added to an authoritative resource; however, be wary […]

alaska facebook business page removal
Digital Marketing  |  Regulated Advertising  |  Social Media Marketing

Alaska Cannabis Crackdown: Facebook Shuts Down Marijuana Dispensaries’ Pages

Timing of Facebook Takedown Adds Insult to Injury Facebook chose to shut down many dispensary business pages over the 4th of July weekend, timing that many in the local Alaska cannabis community found odd. The timing coincided with Facebook CEO Mark Zuckerberg’s visit to Alaska that holiday weekend. “That’s what […]

Link building for cannabis dispensaries
Regulated Advertising  |  SEO  |  Tips

17 Link Building Strategies to Boost Cannabis Dispensary Local SEO

1. Cannabis Business Directories Establishing visibility to your target audience is always a smart investment. One way to do this is to invest in listing your dispensary on reputable cannabis business directories. What this does is alert Google that your website is added to an authoritative resource; however, be wary […]

Content Marketing  |  Digital Marketing  |  Mobile Marketing  |  Regulated Advertising  |  SEO  |  Tips  |  Website Strategy

How to Sell Weed Online: Tips and Tricks for Building a Successful Ecommerce Store

Real-Time, Customer-Centric Ecommerce Menu As with all aspects of retail, understanding the finer points of selling marijuana online involves putting yourself in the customer’s shoes. Just as you wouldn’t visit a restaurant with an out-of-date or hard-to-read menu, you probably wouldn’t visit a dispensary without knowing—in crystal-clear and explicit detail—what […]

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