MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Cannabis Programmatic Advertising: Keep Your Business Fresh on Customer Minds Cannabis programmatic advertising continuously targets and delivers relevant ads to audiences based on their behavior and interests. Programmatic advertising offers many benefits, but ultimately, it helps you be specific about who you target with your geo-targeted display ads, keeps costs […]
Real-Time, Customer-Centric Ecommerce Menu As with all aspects of retail, understanding the finer points of selling marijuana online involves putting yourself in the customer’s shoes. Just as you wouldn’t visit a restaurant with an out-of-date or hard-to-read menu, you probably wouldn’t visit a dispensary without knowing—in crystal-clear and explicit detail—what […]
Marijuana Advertising Network: Background of Ad Networks As we alluded to earlier, an advertising network—or “ad network”—is a business that helps advertisers find publishers to run their ads. Scholars of digital marketing generally name DoubleClick, founded in 1996 by two partners, as one of the first successful advertising networks. Some […]
Medical Marijuana Marketing: Tools to Identify Your Target Audience All successful endeavors—whether they’re business ventures or personal quests—begin with a moment of clarity. And if you’re in the process of identifying and marketing to an audience, being specific tends to be far more effective than trying—and failing—to be everything to […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Marijuana Digital Marketing: Google Ads We’ll start with a disclaimer: “Google Ads” aren’t really a kind of ad. But while every search engine shows ads to generate revenue, because Google absolutely dominates the search engine industry—currently representing roughly 92% of market share—we tend to focus our main efforts there. These […]
Exciting Cannabis Ads and Campaigns The New Normal, MedMen Directed by Academy Award-winning director Spike Jonze, this two-minute short takes on a Smithsonian-style journey from President George Washington’s hemp farm to the hard realities of the present-day War on Drugs, and ending in a quietly uplifting celebration of both how […]
Does Your Dispensary Need a Content Marketing Strategy? Tips and Tricks Here at MediaJel, we devote a lot of resources to leveraging flashy digital tools and methodologies. But despite the massive increase in analyzing and processing power enabled by tools like AI, the fact is that content is still king. […]
Cannabis Media: Basics of Pitching Some newcomers to the industry lament the “good old days,” but the fact is that even when cannabis was a new industry, simply announcing the launch of a new brand or dispensary wasn’t necessarily newsworthy. For your business endeavor to be compelling enough for journalists […]
