Insights for better planning, smarter execution, and faster growth
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
So, how can you make sure you’re showing your existing customers love? Here are five ways you can ensure your cannabis advertising strategy caters to existing customers: Keep Your Business Fresh on Their Minds with Programmatic Advertising Programmatic advertising offers many benefits, but ultimately, it helps you be specific about […]
What Is ‘Messaging’ for Google My Business? With Google’s new messaging feature, U.S.-based businesses can now communicate with customers in “real-time.” How? Google My Business enables representatives from your company to chat directly with any customer who finds your business through Google Search. The new feature is yet another tool […]
1. Cannabis Business Directories Establishing visibility to your target audience is always a smart investment. One way to do this is to invest in listing your dispensary on reputable cannabis business directories. What this does is alert Google that your website is added to an authoritative resource; however, be wary […]
Title Tag Optimization When it comes to on-page optimization for cannabis dispensaries, title tags are major factor. Title tags are displayed in the browser header when visitors view your website. Search engines utilize title tags to determine if the content is relevant to a user’s search query. Read the full […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Exact Match This is when the anchor text is the exact keyword phrase you’d like to rank for on your site. Ex: Mediajel is data-driven digital marketing focused on increasing leads. Exact match anchor texts used to be much more useful in the past, but since the introduction of Penguin […]
Understanding Your Mobile Audience When it comes to local search, your mobile audience is often very different from your desktop audience. Since most desktop searches come from home or work, local desktop searches have a delayed search intent. In most cases, the search is happening for an event that is […]
What is NAP? To understand how your cannabis dispensary local NAP can affect your business, we must first define what NAP means. NAP stands for Name-Address-Phone Number. NAP is incredibly important for local SEO because Google and other search engines rely on the NAP information that you present to determine if they […]
The Basics of Title Tags Code Sample <head><title>Dispensary Name in San Francisco, CA</title></head> Ideal Format Primary Keyword – Secondary Keyword | Dispensary/ Brand Name Optimal Length for Title Tags Google presents 50-60 characters of a title tag in search engine results pages. If you keep your titles under 55 characters, 95% of your […]