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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Cannabis Identity Matching Programmatic Advertising
Digital Marketing

Cannabis Identity Resolution and The Customer Journey

If you work in the digital marketing space, you are no doubt recalibrating your marketing strategies to navigate the sea of data privacy laws and prepare for the loss of the third-party cookie. This is a huge deal for marketers across all industries – and cannabis is no exception. This post will look at the available cookie-less attribution methods so marketers don’t lose precious data tracking insights into consumer preferences and on-site behaviors. 

Cannabis Behavioral and Contextual Targeting
Digital Marketing

Cannabis Advertising 101: Understanding Contextual vs. Behavioral Ad Targeting

Interested in learning how and when to use behavioral and contextual programmatic targeting for your cannabis advertising campaigns? We’re breaking down what each targeting option is, how it is used, and the benefits of each so you can target each ad campaign to the most applicable audiences. Here’s everything you need to know about contextual vs. behavioral targeting for your cannabis ads.

Cannabis Consumer Data
Digital Marketing  |  Regulated Advertising

How to use Cannabis Consumer Data to Nail Niche Audiences with Highly Targeted Advertising Campaigns

As more cannabis-curious people flock to take advantage of cannabis, businesses, dispensaries, and brand owners can use the “cannabis gold rush” to market to customers in ways that the competition is not. But, first, it all starts with knowing your customers.

Digital Marketing

CTV Advertising: The Future of Advertising for Cannabis Businesses

Currently, 82% of U.S. households have at least one internet-connected TV device. With our interaction with television changing and becoming more internet-driven, cannabis marketers will also have to adapt and expand their media mix.

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Digital Marketing  |  Programmatic Advertising

Gamers & Cannabis: How to Market Your Cannabis Business to a Growing Consumer Demographic

Why Market to Gamers? Gaming has become more popular than ever in recent years- and on net, gamers are some of cannabis’s biggest fans. Since the start of the pandemic, both the number of gamers out there and the number of gamers that participate in cannabis consumption have grown exponentially. […]

Digital Marketing

Getting Creative with CBD: 3 Must-Have Strategies to Market Your CBD Brand

Get Familiar with Your Fan Base One of the most common misconceptions about marketing is that successful marketing strategies are forged from a “trial and error” process. In fact, data is the most important foundation for your marketing strategy, and as a business owner, data is most definitely your friend. […]

Digital Marketing  |  Programmatic Advertising

What’s the Difference between Retargeting vs Remarketing?

What is Cannabis Retargeting? Retargeting is a powerful tool that allows you to display ads to people who have previously indicated an interest in your products through something called “cookie data” that is collected via website tracking pixels. But what does that mean for you?  Data about customers that have […]

Digital Marketing

Banned! Google Removes Anonymous Reviews

Google Removes Anonymous Reviews – Is This a Good Thing? How could removing anonymous reviews be a good thing? For one, positive anonymous reviews are discounted by consumers. If you’re not willing to back your review with your name, how credible can it be? Secondly, while consumers may discount the […]

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