Insights for better planning, smarter execution, and faster growth
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
If you work in the digital marketing space, you are no doubt recalibrating your marketing strategies to navigate the sea of data privacy laws and prepare for the loss of the third-party cookie. This is a huge deal for marketers across all industries – and cannabis is no exception. This post will look at the available cookie-less attribution methods so marketers don’t lose precious data tracking insights into consumer preferences and on-site behaviors.
Interested in learning how and when to use behavioral and contextual programmatic targeting for your cannabis advertising campaigns? We’re breaking down what each targeting option is, how it is used, and the benefits of each so you can target each ad campaign to the most applicable audiences. Here’s everything you need to know about contextual vs. behavioral targeting for your cannabis ads.
How to use Cannabis Consumer Data to Nail Niche Audiences with Highly Targeted Advertising Campaigns
As more cannabis-curious people flock to take advantage of cannabis, businesses, dispensaries, and brand owners can use the “cannabis gold rush” to market to customers in ways that the competition is not. But, first, it all starts with knowing your customers.
Currently, 82% of U.S. households have at least one internet-connected TV device. With our interaction with television changing and becoming more internet-driven, cannabis marketers will also have to adapt and expand their media mix.
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Why Market to Gamers? Gaming has become more popular than ever in recent years- and on net, gamers are some of cannabis’s biggest fans. Since the start of the pandemic, both the number of gamers out there and the number of gamers that participate in cannabis consumption have grown exponentially. […]
Get Familiar with Your Fan Base One of the most common misconceptions about marketing is that successful marketing strategies are forged from a “trial and error” process. In fact, data is the most important foundation for your marketing strategy, and as a business owner, data is most definitely your friend. […]
What is Cannabis Retargeting? Retargeting is a powerful tool that allows you to display ads to people who have previously indicated an interest in your products through something called “cookie data” that is collected via website tracking pixels. But what does that mean for you? Data about customers that have […]
Google Removes Anonymous Reviews – Is This a Good Thing? How could removing anonymous reviews be a good thing? For one, positive anonymous reviews are discounted by consumers. If you’re not willing to back your review with your name, how credible can it be? Secondly, while consumers may discount the […]