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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

420 Marketing Campaigns
Digital Marketing  |  Insights  |  Marketing Strategy  |  Tips

High Returns: Crafting Buzz-Worthy 420 Marketing Campaigns

Bundle Related Products: Bundling related products not only simplifies the decision-making process for customers but also increases the perceived value of offerings. By combining top-selling items or introducing new SKUs as pre-bundled packages, dispensaries can streamline sales processes and boost product awareness. Loyalty Program Discounts: Offering discounts as incentives for […]

Digital Marketing

Revenue Attribution 101

Marketing Revenue Attribution Marketing revenue attribution is a data analysis approach that assigns value to each interaction a customer has with a brand before converting. The goal of marketing attribution is to understand the role of each individual marketing channel or campaign in the customer’s decision-making process. By identifying and […]

Digital Marketing  |  Programmatic Advertising  |  Regulated Advertising

Choosing the Right White-label Programmatic Advertising Partner

Understanding White Labeling in Programmatic Advertising Programmatic advertising is an automated and data-driven approach to buying and placing digital ads. Agencies can deliver incredible results to their clients using white label programmatic advertising because ad tech platforms built for cannabis and other regulated industries use precise targeting and automation to […]

Digital Marketing  |  Programmatic Advertising

CTV vs OTT Advertising – A Comprehensive Comparison

What is CTV/OTT?  You may have noticed your audiences migrating from network television to digital platforms via internet-connected TVs and mobile devices. These days, consumers prefer visual storytelling. Meanwhile, advertisers must continue to leverage data to boost campaign efficiency. These combined market forces drive the popularity of Over-The-Top (OTT) and […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Optimizing Dispensary Operations
Digital Marketing  |  Tips

The Role of Martech in Optimizing Dispensary Operations

In the rapidly evolving cannabis industry, optimizing dispensary operations has become a critical success factor. As the market grows, dispensaries are faced with the challenge of standing out amongst a sea of competitors while also managing their operations with increasing efficiency.

Cannabis Landing Pages
Digital Marketing  |  Geo-Advertising  |  Programmatic Advertising

Mastering Cannabis Landing Pages: Tips to Increase Conversion Rates for Programmatic Display Ads

Developing a cannabis landing page design that resonates, engages, and guides digital ad visitors to meaningful action isn’t just a skill; it’s your passport to online marketing victory. Whether you’re on a mission to skyrocket sales, capture prime leads, or flaunt your star product, the prowess of a finely tuned landing page can turn aspirations into reality.

Cannabis Identity Matching Programmatic Advertising
Digital Marketing

Cannabis Identity Resolution and The Customer Journey

If you work in the digital marketing space, you are no doubt recalibrating your marketing strategies to navigate the sea of data privacy laws and prepare for the loss of the third-party cookie. This is a huge deal for marketers across all industries – and cannabis is no exception. This post will look at the available cookie-less attribution methods so marketers don’t lose precious data tracking insights into consumer preferences and on-site behaviors. 

Cannabis Behavioral and Contextual Targeting
Digital Marketing

Cannabis Advertising 101: Understanding Contextual vs. Behavioral Ad Targeting

Interested in learning how and when to use behavioral and contextual programmatic targeting for your cannabis advertising campaigns? We’re breaking down what each targeting option is, how it is used, and the benefits of each so you can target each ad campaign to the most applicable audiences. Here’s everything you need to know about contextual vs. behavioral targeting for your cannabis ads.

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