Insights for better planning, smarter execution, and faster growth


Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Digital Marketing  |  Programmatic Advertising

Gamers & Cannabis: How to Market Your Cannabis Business to a Growing Consumer Demographic

Why Market to Gamers? Gaming has become more popular than ever in recent years- and on net, gamers are some of cannabis’s biggest fans. Since the start of the pandemic, both the number of gamers out there and the number of gamers that participate in cannabis consumption have grown exponentially. […]

Digital Marketing

Getting Creative with CBD: 3 Must-Have Strategies to Market Your CBD Brand

Get Familiar with Your Fan Base One of the most common misconceptions about marketing is that successful marketing strategies are forged from a “trial and error” process. In fact, data is the most important foundation for your marketing strategy, and as a business owner, data is most definitely your friend. […]

Digital Marketing  |  Programmatic Advertising

What’s the Difference between Retargeting vs Remarketing?

What is Cannabis Retargeting? Retargeting is a powerful tool that allows you to display ads to people who have previously indicated an interest in your products through something called “cookie data” that is collected via website tracking pixels. But what does that mean for you?  Data about customers that have […]

Digital Marketing

How Will Legalization Affect the Michigan Medical Marijuana Industry?

Current Michigan Marijuana Laws Michigan voters approved medical marijuana in 2008, the 13th state to do so. In the ten years since medical marijuana in Michigan has truly bloomed. The state is home to a very large population of medical marijuana patients, second only to California. Currently, to qualify for […]


Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Digital Marketing

Banned! Google Removes Anonymous Reviews

Google Removes Anonymous Reviews – Is This a Good Thing? How could removing anonymous reviews be a good thing? For one, positive anonymous reviews are discounted by consumers. If you’re not willing to back your review with your name, how credible can it be? Secondly, while consumers may discount the […]

Digital Marketing

Marketing Under the Canadian Cannabis Act

Canadian Cannabis Sale Restrictions Aficionados can purchase up to 30 grams of dried flower or its equivalent and can even grow up to 4 plants in the privacy of their homes. Here’s what the government considers equivalent for 1 gram of dried cannabis: 70 grams of liquid product 15 grams […]

Cannabis Dispensary KPIs: Key Performance Indicators for Your Cannabis Dispensary
Digital Marketing  |  Tips

53+ Key Performance Indicators (KPIs) for Cannabis Dispensaries

Website Unique Site Visits: How many potential customers are discovering your dispensary website for the first time? By increasing your unique visits, you are increasing your brand visibility and growing your potential customer base. Organic Traffic: We’ve stressed the importance of optimizing your SEO strategy for this reason – organic […]

alaska facebook business page removal
Digital Marketing  |  Regulated Advertising  |  Social Media Marketing

Alaska Cannabis Crackdown: Facebook Shuts Down Marijuana Dispensaries’ Pages

Timing of Facebook Takedown Adds Insult to Injury Facebook chose to shut down many dispensary business pages over the 4th of July weekend, timing that many in the local Alaska cannabis community found odd. The timing coincided with Facebook CEO Mark Zuckerberg’s visit to Alaska that holiday weekend. “That’s what […]

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