MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Cannabis Digital Marketing: Google PPC Ads You’re already intimate with PPC ads, even if you don’t know it. Any time you do a web search, a number of web pages will display higher in the results because their owners paid for such placement. Depending on the specific search engine, those […]
Does Your Dispensary Need a Content Marketing Strategy? Tips and Tricks Here at MediaJel, we devote a lot of resources to leveraging flashy digital tools and methodologies. But despite the massive increase in analyzing and processing power enabled by tools like AI, the fact is that content is still king. […]
3 Ways to Improve Your ROAS: Basic Terms and Expectations At its core, ROAS is the revenue attributable to a specific campaign or channel, divided by the amount spent on that campaign or channel. If you made $100,000 on your $5,000 display ads campaign, your ROAS is $20 for every […]
Dispensary PPC: The Basics As we stated above, PPC is a pillar of digital marketing. Its cost is determined by the actual number of consumers who are so engaged and intrigued by your ad that they actually click on it. In and of itself, that’s a huge paradigm shift compared […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
What Is the Segmentation, Targeting & Positioning Model? Businesses love to think that their products or services can appeal to just about anyone. But in reality, certain kinds of people are more likely to respond to their marketing message than others. Casting a wide net and hoping for the best […]
Google Ads: Your Dispensary’s Key to Seizing Digital Traffic If there’s one truth about the online space, it’s that most of what we do there goes through Google. With a seemingly impregnable share of worldwide searches now topping 92%, the search platform is the gatekeeper of the net. As such, […]
What is Geo-Ads? Geo-advertising, also known as geofencing and geotargeting, are display and banner ads that show up during mobile search or app use. Instead of just casting a wide net and hoping for the best, geotargeting your ads can help you spend your PPC dollars more efficiently by serving […]
How to Market Your Dispensary in CA: Geo-Ads We’re big on Geo-Ads, and for good reason: Because many consumers shop for cannabis on the fly, focusing on specific geographic areas maximizes your marketing dollars by targeting them when—and where—they’re most likely to respond. Also known as Geofencing, it’s a location-based […]
