MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Why You Need a Dispensary FAQ Page Answering questions can help create a seamless experience for your customers, help them feel empowered, and build trust in your brand. While nothing can replace the benefits of friendly, knowledgeable budtenders, a good FAQ section can arm your customers with knowledge before they […]
Pick the Right Topic There are plenty of things you may want to write about, but only a handful of them are probably of interest to your target customer. So how do you winnow it down? Why not start with answers to the questions you get asked most frequently? For […]
Know Your Audience Before Writing Content The most important part of tailoring content for your audience is knowing just who your audience is. One way to gain a good understanding of your audience is by leveraging analytics. Whenever customers interact with your brand, they leave behind a footprint. This activity […]
Why Bother With a Cannabis Blog? Search engines are constantly updating their algorithms to provide search users with access to high-quality content. Since Google’s very first major algorithm update in 2003, the search engine has worked to pull relevant, valuable content to the top, and push low-quality content out of […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Is Content Marketing Profitable? High-quality content looks great. But marketing is not about producing interesting content, it is about driving traffic and boosting sales. If your content isn’t helping you improve the key performance indicators (KPIs) you care about, then it can’t be very valuable, no matter how good it […]
We’re going to share a few of the best practices about writing a press release along with some pointers and tips to make sure you don’t stumble out of the gate. The topics we’ll cover include: What Is a Press Release? What Makes a Press Release Great? Rules of the […]
Cannabis 101 While some of your target audience has likely enjoyed cannabis in some form for a long time, others will be new to it. Plus, because there are more ways to consume cannabis and more information about it available, Cannabis 101 posts that aim to share important info can […]
Search engines have long been working on algorithms that can detect what a person is searching for before they finish typing it in. These algorithms effectively try to guess the search intent of the user before it’s explicitly communicated. But search intent isn’t just used to guess searches—it also plays […]
