MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Dispensary Content Calendar: Basics Concepts A content calendar—often known as an “editorial calendar”—is an indispensable tool when it comes to content marketing. In addition to serving as a roadmap for those who actually do the nuts-and-bolts work of creating content, it more broadly streamlines your marketing efforts by creating a […]
Advertising to Generation Z & Millennials: Social Media as the New Arena It’s a well-worn trope that young people are addicted to social media, turning to the allure of the small screen over real-world interactions. This is an all-too-simple categorization, and it ignores a central truth: Millennials and Gen Z-ers […]
Cannabis Hashtags: Instagram Basics With a user base exceeding a billion—not to mention the startling growth we referenced a moment ago—Instagram is far too big to ignore. And in many regards, it’s tailor-made for marketing dispensaries. Relying more on compelling photos than captions or lengthy descriptions, Instagram posts are a […]
Top Creative 420 Campaigns from Non-Cannabis Brands BarkBox, “Spinach & Science” BarkBox, the monthly subscription service for pet owners, has always taken a rather cheeky take towards dog toys. But according to the company, even they were taken aback by the success of their only slightly disguised cannabis-themed dog toys. […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Cannabis Influencers: A Valuable Investment or Not? In our experience, cannabis influencers are much more than a marketing fad. Even outside the cannabis sphere, a whopping 92% of consumers trust recommendations from friends and family over advertisements. And in the world of cannabis, insider knowledge and word of mouth carry […]
TikTok Marketing: The Landscape In case you’re not familiar with the app, TikTok is a platform that allows users to create and share short videos. The bulk of the content consists of users lip-syncing and dancing to songs, of which there is a massive database (more on this in a […]
Medical Dispensary Virtual Events How to Get Your MMJ Card Yes, there are blog posts and how-to sites out there sharing how to get your MMJ card, but many patients still turn to dispensaries with questions. Why not make it easy for them by hosting a virtual event that walks […]
Cannabis Industry Insights: Edibles Outperformed the Market in 2020 Cannabis-infused edibles are nothing new. An ever-increasing array of sweets, gummies, baked goods and beverages have been intriguing consumers for years. But a host of external conditions—the global COVID-19 pandemic, most notably, but the rash of vaping illnesses beginning in 2019 […]
