MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Acquired a New Dispensary Location? Start By Getting Back to Basics Opening any new business is challenging. Of course, you already know that through your own hard-won experience. But what you might not know is that while gaining a new location—whether by merger or acquisition—might sound like a shortcut to […]
Understanding Cannabis Consumers: Learning the Landscape These days, the world of cannabis consumers is as wide and as varied as are these United States. With cannabis at historic acceptance levels, we can’t continue to rely on outdated assumptions about certain populations or age groups simply not being interested in cannabis. […]
Creating a Local Dispensary Marketing Plan: Branding We’ve written a good deal about dispensary business plans before, about how they’re the formative documents that help guide all business decisions relating to the enterprise. Similarly, a business’s brand identity is the formational document that guides all its consumer-facing operations and actions. […]
How Apple’s Changes Affect Marketing Tracking: The Backstory In large part, the backend changes to Apple’s iOS 14 are a response to the ever-evolving field of data privacy laws. The European Union’s General Data Protection Regulation (GDPR), implemented some three years ago, is self-described as the “toughest privacy and security […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Programmatic Advertising: Bringing Machine Learning to Digital Marketing “Programmatic advertising” is the practice of purchasing digital ads automatically via software as opposed to human-to-human negotiations or pre-set pricing agreements. Even if you don’t know what it is, you’ve already interacted with programmatic advertising. Already in widespread use, it’s predicted to […]
Could Crowdgrowing Help You Launch Your Brand? An Introduction Crowdgrowing—sometimes known as e-growing—is a movement that aims to link virtual cannabis farmers—sometimes known as “couch growers”—with real-life cannabis cultivators. At its heart, the system is admirably simple: Virtual farmers purchase a virtual cannabis plant; the money they invest goes to […]
Welcome to the era of programmatic advertising, a whole new way to purchase and leverage the ad space we use to market dispensaries (along with every other kind of business). While programmatic advertising is already in widespread use, some analysts estimate that by the end of 2021, fully 88% of […]
Does Your Dispensary Need a Content Marketing Strategy? Tips and Tricks Here at MediaJel, we devote a lot of resources to leveraging flashy digital tools and methodologies. But despite the massive increase in analyzing and processing power enabled by tools like AI, the fact is that content is still king. […]
