MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Should You Make a Dispensary Podcast? Elements of the Podcast Sure, warm weather is coming, vaccinations are on the rise, and we’re cautiously poking our heads out of our holes. Won’t life go back to “normal” soon? Why spend the time making a podcast? As we pointed out earlier, the […]
Tourist Targeting: Essentials of Location-Based Marketing We write a great deal about digital marketing for dispensaries here at MediaJel: About how leveraging cutting-edge tools like SMS marketing, PPC campaigns, and influencer marketing can deliver outsize results when properly executed. Display ads, by comparison, aren’t a new kind of tool. Rather, […]
Guerrilla Marketing Ideas: The Rules of Engagement Guerrilla marketing is a potentially deep subject (we strongly suggest you read Levinson’s text if you’re interested in knowing more). But at heart, it can be boiled down to a few key ideas: Guerrilla marketing thrives on authenticity. The whole idea is that […]
Writing a Mission Statement: Elements of the Mission Statement If you’re leery of generating yet another long-winded document that no one—least of all yourself—wants to read, rest easy: A mission statement is by nature a short document; most experts advise it be between one and three sentences, and not exceed […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Loyalty Building: What Rewards Are Most Popular? Cards on the Table: It may seem old-fashioned in the digital age, but punchcards remain among the most popular offerings for loyalty programs. Of course, the cards themselves aren’t the actual offering; it’s the “buy ___ get 1 free” promise that’s the real […]
Selling Cannabis Online: Maximizing Your Menu If online menus were a once flashy add-on, today they’re something much more vital: A constantly updated, trustworthy, and accurate representation of your dispensary stock. Anyone who’s ever had to manage an angry customer who’d driven to your dispensary only to find his or […]
Cannabis Media: Basics of Pitching Some newcomers to the industry lament the “good old days,” but the fact is that even when cannabis was a new industry, simply announcing the launch of a new brand or dispensary wasn’t necessarily newsworthy. For your business endeavor to be compelling enough for journalists […]
CBD Marketing Obstacles In today’s highly regulated cannabis marketplace, promoting your CBD oil can be tricky. Thanks to strict marketing rules and a competitive market, CBD brands may have a tough time getting their brand and products out there. There are several obstacles that CBD brands will likely face when […]
