MEDIAJEL BLOG

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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

Digital Marketing

Are You Sweating a Summer Slump? Here’s How To Target Tourists with Display Ads

Tourist Targeting: Essentials of Location-Based Marketing We write a great deal about digital marketing for dispensaries here at MediaJel: About how leveraging cutting-edge tools like SMS marketing, PPC campaigns, and influencer marketing can deliver outsize results when properly executed. Display ads, by comparison, aren’t a new kind of tool. Rather, […]

Insights  |  Tips

The High Cost of Cannabis: How Dispensaries Can Navigate the IRS’s Code 280e

IRS Code 280e: History of a Tax Law Focused on Controlled Substances Back in the 1970s, a man named Jeffrey Edmonson was engaged in the sale of controlled substances, including amphetamines, cocaine, and cannabis. After he was arrested and imprisoned, the IRS audited his 1974 tax return, knowing that this […]

Digital Marketing  |  Tips

Marketing Boot Camp: 5 Guerrilla Tactics You Can Launch on a Budget

Guerrilla Marketing Ideas: The Rules of Engagement Guerrilla marketing is a potentially deep subject (we strongly suggest you read Levinson’s text if you’re interested in knowing more). But at heart, it can be boiled down to a few key ideas: Guerrilla marketing thrives on authenticity. The whole idea is that […]

Social Media Marketing  |  Tips

3 Key Considerations When Renting a Space for Your Dispensary

Leasing Dispensary Space: Understanding the Landscape First things first: When you’re evaluating a potential space to lease, does it have the basic physical features a dispensary needs? Consult your dispensary business plan for a refresher; these features should include: Secure warehouse or storage space Ample floor space for a welcoming […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Writing a mission statement
Digital Marketing

Sell From the Heart: What to Include When Writing a Mission Statement

Writing a Mission Statement: Elements of the Mission Statement If you’re leery of generating yet another long-winded document that no one—least of all yourself—wants to read, rest easy: A mission statement is by nature a short document; most experts advise it be between one and three sentences, and not exceed […]

Loyalty Program Enrollment
Digital Marketing  |  Regulated Advertising  |  Tips

Making It Big: 7 Ways to Use Deals to Increase Your Loyalty Program Enrollment

Loyalty Building: What Rewards Are Most Popular? Cards on the Table: It may seem old-fashioned in the digital age, but punchcards remain among the most popular offerings for loyalty programs. Of course, the cards themselves aren’t the actual offering; it’s the “buy ___ get 1 free” promise that’s the real […]

SMS Messaging
SMS  |  Tips

Get More Signups: The Top Reasons People Opt In to SMS Messaging

SMS Messaging: Origins and Effectiveness Believe it or not, text messaging has been around for nearly 30 years. But it’s more recently—and within the matrix of other messaging options—that SMS has come into its own. Compared with emails, content marketing, or other appeals, the strength of SMS marketing lies in […]

Digital Marketing  |  Regulated Advertising  |  SMS  |  Social Media Marketing  |  Tips  |  Website Strategy

Supercharge Your Sales: Tips & Tricks for Selling Cannabis Online

Selling Cannabis Online: Maximizing Your Menu If online menus were a once flashy add-on, today they’re something much more vital: A constantly updated, trustworthy, and accurate representation of your dispensary stock. Anyone who’s ever had to manage an angry customer who’d driven to your dispensary only to find his or […]

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CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

media Center

Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
We’d love to share our story!

media resources for cannabis business
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