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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.

SMS

Marketing Smarts: Words You Should Never Use in Your Cannabis SMS Campaigns

Words You Should Never Use in Your Cannabis SMS Campaigns First and foremost, you should be 100% sure that everyone you’re texting has actually opted in to receive SMS messages from you. this seem self-evident? It does. Do dispensaries sometimes break this rule, and find that the people who didn’t […]

cannabis dispensary gmail advertising
Email Marketing  |  Tips

Essentials of Dispensary Marketing: Leveraging Gmail Advertising

Cannabis Dispensary Gmail Advertising: A “Side Door” Into Customer Inboxes If you’ve spent any time studying marketing, you know that persuading a consumer to share their email with you is a big deal. It’s a signal that they’re receptive to your products and services, and willing to align themselves more […]

Funding Sources
Insights  |  Tips

Money Matters: Potential Funding Sources for Your Canna Business

Dispensary Financing: Business Loans In general, businesses can raise money in two ways: Going into debt by taking out a loan, or offering a stakeholder equity—or part ownership—in exchange for funds. Let’s begin with the topic of debt. If the cannabis industry were like any other, the question of how […]

Digital Marketing

Supercharge Your Marketing: Programmatic Ads Your Dispensary Should be Running

Programmatic Advertising: Bringing Machine Learning to Digital Marketing “Programmatic advertising” is the practice of purchasing digital ads automatically via software as opposed to human-to-human negotiations or pre-set pricing agreements. Even if you don’t know what it is, you’ve already interacted with programmatic advertising. Already in widespread use, it’s predicted to […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

CanPay
Insights  |  Tips

Ready to Ditch Cash? How to Get Your Dispensary Set Up with CanPay

CanPay: A Solution for Dispensaries’ (and Customers’) Cash Woes If you’re a cash-only dispensary, you’ve probably heard every possible complaint from customers by now. Either they need to plan ahead and bring sufficient cash, or be willing to pony up the extra fees for those in-store ATMs. And don’t even […]

Insights  |  Tips

Digital Strategy

Now that cannabis blogs are widely accepted as a key channel for communication, many websites have built up a blog archive full of posts that are outdated and irrelevant to their audience

Insights  |  Tips

Cannabis Boot Camp: The Most Important Parts of Your Dispensary Business Plan

Being The Solution At their core, any successful business plan outlines a problem—like a lack of affordable access to cannabis, or the lack of a competent and intuitive cannabis delivery service in your area—and how your business will be the solution. The good news is that there’s nothing inherently challenging […]

HIPAA
Regulated Advertising  |  Tips

Keep It Secret, Keep It Safe: What Medical Dispensaries Need to Know about HIPAA

What Medical Dispensaries Need to Know about HIPAA: The Backstory When HIPAA was enacted, the internet was still relatively new. But it was clear to lawmakers that with the possibility of instantaneous sharing of medical files and other personal information, some protections were going to need to be enacted. As […]

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CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

media Center

Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
We’d love to share our story!

media resources for cannabis business
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