Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
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MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
What is Cannabis Retargeting? Retargeting is a powerful tool that allows you to display ads to people who have previously indicated an interest in your products through something called “cookie data” that is collected via website tracking pixels. But what does that mean for you? Data about customers that have […]
Brand Equity 101: Taking Your Brand from Unknown to Unforgettable Without a doubt, McDonald’s is one of the most recognizable household names globally. Some speculate that children as young as four or five years old can recognize those iconic golden arches as a symbol for McDonald’s. So, then, why is […]
Existing customers are easier to track, easier to segment, and more accessible to your business than new customers, as they have interacted with your brand before. Segmenting your customers helps you get more from your customer’s metadata, so you can work smarter, not harder, at catching the eye of your […]
What are Cannabis Co-Marketing Ad Campaigns? Cannabis co-marketing campaigns refer to two brands or businesses that develop a marketing campaign advertising them both. The brands work together to create a campaign that highlights both companies’ offerings in a new and fresh way. Our favorite co-marketing campaigns to launch are between […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
What is Weedmaps? Weedmap’s notoriety comes from its “Yelp”-like appeal, serving as a hosting site for dispensaries to promote themselves and be rated by customers. In essence, it functions as a marketplace for customers, Weedmaps is a great resource for businesses in the cannabis space and a great way to […]
Website Unique Site Visits: How many potential customers are discovering your dispensary website for the first time? By increasing your unique visits, you are increasing your brand visibility and growing your potential customer base. Organic Traffic: We’ve stressed the importance of optimizing your SEO strategy for this reason – organic […]
Cannabis Brands & Direct to Consumer Sales: A Historic Opportunity Why are cannabis brands embracing direct to consumer sales now? The answer is predictably multi-layered. For one thing, there’s COVID to consider. Even if the majority of jurisdictions granted cannabis dispensaries “essential business” status, the global pandemic was a major […]
MediaJel’s Cannatech Companies to Watch in 2021 Flowhub When it comes to sheer clout, this cannabis-compliant software supplier is the one to watch. With its platform in use by more than 1000 cannabis dispensaries and their partners, Flowhub’s seed-to-sale solutions help retailers simplify and automate their processes and offer a […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!