MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Dispensary Shopping Cart Abandonment: Why Do Shoppers Abandon Carts? Even in the brick-and-mortar world, abandoned carts are an issue, if a tiny one (analysts estimate that real-world shoppers ditch 1% – 2% of carts). But to understand why it happens so often in the virtual shopping world, we have to […]
Real-Time, Customer-Centric Ecommerce Menu As with all aspects of retail, understanding the finer points of selling marijuana online involves putting yourself in the customer’s shoes. Just as you wouldn’t visit a restaurant with an out-of-date or hard-to-read menu, you probably wouldn’t visit a dispensary without knowing—in crystal-clear and explicit detail—what […]
Marijuana Advertising Network: Background of Ad Networks As we alluded to earlier, an advertising network—or “ad network”—is a business that helps advertisers find publishers to run their ads. Scholars of digital marketing generally name DoubleClick, founded in 1996 by two partners, as one of the first successful advertising networks. Some […]
How to Drive Online Orders with Dispensary Digital Advertising: Display Ads Google isn’t the only name in town when it comes to search engines, but with a whopping 92% of the market share, it might as well be. And among Google’s digital ad platform offerings, one of the principal ones […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Medical Marijuana Marketing: Tools to Identify Your Target Audience All successful endeavors—whether they’re business ventures or personal quests—begin with a moment of clarity. And if you’re in the process of identifying and marketing to an audience, being specific tends to be far more effective than trying—and failing—to be everything to […]
Marijuana Digital Marketing: Google Ads We’ll start with a disclaimer: “Google Ads” aren’t really a kind of ad. But while every search engine shows ads to generate revenue, because Google absolutely dominates the search engine industry—currently representing roughly 92% of market share—we tend to focus our main efforts there. These […]
Cannabis Industry Recap: 18 Rec States Right now, 18 states have legalized recreational cannabis, though they haven’t all started adult-use sales with several more in talks to legalize. Over 30 states allow some form of medical marijuana. Now, despite legalization, there are of course a variety of restrictions. For example, […]
Exciting Cannabis Ads and Campaigns The New Normal, MedMen Directed by Academy Award-winning director Spike Jonze, this two-minute short takes on a Smithsonian-style journey from President George Washington’s hemp farm to the hard realities of the present-day War on Drugs, and ending in a quietly uplifting celebration of both how […]
