MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
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Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Cannabis YouTube Advertising: The Basics YouTube’s change of heart couldn’t come at a better time for dispensaries. With some sources estimating that by 2022 digital videos will account for the vast majority of all internet traffic, those businesses that can make the leap from static to video ads will be […]
In a modern industry like cannabis marketing, AdTech acronyms are a useful tool.
You’re browsing your favorite cooking blog for recipes when seemingly out of the blue, you run across an ad—maybe a few ads—for the exact crock pot you’ve been eyeing for the last two weeks.
Targeting Existing Dispensary Customers: Fight Retention Deficit with Content We write about customer loyalty and retention a lot here at MediaJel, and you shouldn’t expect this to change anytime soon. As we laid out earlier, your most loyal customers are the ones who will over time provide you the greatest […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
For many regulated businesses, blogging is a primary communication channel. It showcases your brand’s unique personality, keeps a record of your growth, gives your customers a pulse on the company, and when done well, has the potential to drastically increase your web traffic. That’s why, with the revolution of content […]
You’re browsing your favorite cooking blog for recipes when seemingly out of the blue, you run across an ad—maybe a few ads—for the exact crock pot you’ve been eyeing for the last two weeks. If you use the internet with any sort of frequency, this should be a familiar experience. […]
Listen, we’ve all been there. Sitting in a strategy meeting, a new business pitch, or just around the office, when the conversation turns to three simple letters. You know a lot of business acronyms, but this one, you’ve never heard it in your life. “Are we hitting our KPIs with […]
Cannabis Digital Marketing: Google PPC Ads You’re already intimate with PPC ads, even if you don’t know it. Any time you do a web search, a number of web pages will display higher in the results because their owners paid for such placement. Depending on the specific search engine, those […]