MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
How to Deal with Abandoned Carts: Understanding the Issue Let’s start with a simple question: Why do customers abandon their carts in the first place? There are a number of factors, but the top ones include: The checkout process is too long or confusing. Like it or not, attention spans […]
IRS Code 280e: History of a Tax Law Focused on Controlled Substances Back in the 1970s, a man named Jeffrey Edmonson was engaged in the sale of controlled substances, including amphetamines, cocaine, and cannabis. After he was arrested and imprisoned, the IRS audited his 1974 tax return, knowing that this […]
Guerrilla Marketing Ideas: The Rules of Engagement Guerrilla marketing is a potentially deep subject (we strongly suggest you read Levinson’s text if you’re interested in knowing more). But at heart, it can be boiled down to a few key ideas: Guerrilla marketing thrives on authenticity. The whole idea is that […]
Leasing Dispensary Space: Understanding the Landscape First things first: When you’re evaluating a potential space to lease, does it have the basic physical features a dispensary needs? Consult your dispensary business plan for a refresher; these features should include: Secure warehouse or storage space Ample floor space for a welcoming […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Loyalty Building: What Rewards Are Most Popular? Cards on the Table: It may seem old-fashioned in the digital age, but punchcards remain among the most popular offerings for loyalty programs. Of course, the cards themselves aren’t the actual offering; it’s the “buy ___ get 1 free” promise that’s the real […]
SMS Messaging: Origins and Effectiveness Believe it or not, text messaging has been around for nearly 30 years. But it’s more recently—and within the matrix of other messaging options—that SMS has come into its own. Compared with emails, content marketing, or other appeals, the strength of SMS marketing lies in […]
Selling Cannabis Online: Maximizing Your Menu If online menus were a once flashy add-on, today they’re something much more vital: A constantly updated, trustworthy, and accurate representation of your dispensary stock. Anyone who’s ever had to manage an angry customer who’d driven to your dispensary only to find his or […]
25 Most Recognizable Cannabis Brands: Branding Let’s begin by focusing on the topic of branding. Why? Much more than simply establishing the look of a consumer good, branding uses the language of design and art direction to instantly tell a story about a given product and the company that produced […]
