MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Being The Solution At their core, any successful business plan outlines a problem—like a lack of affordable access to cannabis, or the lack of a competent and intuitive cannabis delivery service in your area—and how your business will be the solution. The good news is that there’s nothing inherently challenging […]
What Medical Dispensaries Need to Know about HIPAA: The Backstory When HIPAA was enacted, the internet was still relatively new. But it was clear to lawmakers that with the possibility of instantaneous sharing of medical files and other personal information, some protections were going to need to be enacted. As […]
Business Plan Market Research: Understanding the Cannabis Industry Landscape The legal cannabis industry is a huge and fast-growing industry in the United States, currently valued at roughly $24 billion. It’s big, it’s fast-moving, and with whispers about federal legalization bubbling up with increasing frequency, there are few signs that this […]
Could Crowdgrowing Help You Launch Your Brand? An Introduction Crowdgrowing—sometimes known as e-growing—is a movement that aims to link virtual cannabis farmers—sometimes known as “couch growers”—with real-life cannabis cultivators. At its heart, the system is admirably simple: Virtual farmers purchase a virtual cannabis plant; the money they invest goes to […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Welcome to the era of programmatic advertising, a whole new way to purchase and leverage the ad space we use to market dispensaries (along with every other kind of business). While programmatic advertising is already in widespread use, some analysts estimate that by the end of 2021, fully 88% of […]
Guide to Cannabis Banking for New Dispensaries: How to Find a Broker While some hurdles to basic financial services remain—many dispensaries are still forced to handle large amounts of cash—the picture is rosier than it was. As of April 2021, over 500 banks and roughly 170 credit unions work with […]
Does Your Dispensary Need a Content Marketing Strategy? Tips and Tricks Here at MediaJel, we devote a lot of resources to leveraging flashy digital tools and methodologies. But despite the massive increase in analyzing and processing power enabled by tools like AI, the fact is that content is still king. […]
How Do You Sell to a Dispensary: Who’s the right person to reach out to? Generally, cannabis dispensaries employ a person tasked with making all the purchasing decisions. This position is generally entitled “cannabis buyer.” At a large dispensary chain, this position may be a full-time job. However, it’s far […]
