MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Cannabis Media: Basics of Pitching Some newcomers to the industry lament the “good old days,” but the fact is that even when cannabis was a new industry, simply announcing the launch of a new brand or dispensary wasn’t necessarily newsworthy. For your business endeavor to be compelling enough for journalists […]
How to Get Your Brand in Front of Cannabis Buyers: Do Your Homework Whether it’s a killer new strain of flower or a groundbreaking topical formulation, your product won’t make much headway unless there’s a market for it. Because the cannabis market is still highly localized due to the current […]
CBD Marketing Obstacles In today’s highly regulated cannabis marketplace, promoting your CBD oil can be tricky. Thanks to strict marketing rules and a competitive market, CBD brands may have a tough time getting their brand and products out there. There are several obstacles that CBD brands will likely face when […]
Advertising to Generation Z & Millennials: Social Media as the New Arena It’s a well-worn trope that young people are addicted to social media, turning to the allure of the small screen over real-world interactions. This is an all-too-simple categorization, and it ignores a central truth: Millennials and Gen Z-ers […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
How to Open a Dispensary in MI: Licensing and Permitting With a population of roughly 10,000,000, Michigan is the nation’s 4th-largest cannabis market. Some estimates suggest that by 2022, the state’s regulated cannabis market could be worth some $1.4 billion. Naturally, that means there’s a great deal of scrutiny paid […]
Cannabis Hashtags: Instagram Basics With a user base exceeding a billion—not to mention the startling growth we referenced a moment ago—Instagram is far too big to ignore. And in many regards, it’s tailor-made for marketing dispensaries. Relying more on compelling photos than captions or lengthy descriptions, Instagram posts are a […]
Women’s History Month: A Conversation with Two Women in Cannabis MediaJel: Kristina, let’s start with you. What do you bring to the table as a person of authority at your workplace? Kristina Green, Greenside Recreational: Resilience is key; every day can present a new challenge that you were not necessarily […]
How to Open a Dispensary in California: Licensing and Permitting With a population of just under 40,000,000, California is the world’s largest cannabis market. But that’s not to suggest it’s a free-for-all. Not only does the state impose strict licensing and permitting rules, but many municipalities outlaw the sale of […]
