MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
Cannabis Influencers: A Valuable Investment or Not? In our experience, cannabis influencers are much more than a marketing fad. Even outside the cannabis sphere, a whopping 92% of consumers trust recommendations from friends and family over advertisements. And in the world of cannabis, insider knowledge and word of mouth carry […]
3 Ways to Improve Your ROAS: Basic Terms and Expectations At its core, ROAS is the revenue attributable to a specific campaign or channel, divided by the amount spent on that campaign or channel. If you made $100,000 on your $5,000 display ads campaign, your ROAS is $20 for every […]
Cannabis Dispensary TV Menus: Utility Vs. Vibe Dispensary design is a highly specialized field, with a host of very specific concerns. (And that’s without a global pandemic to content with; click here to learn how a multistate operator has been navigating the waves.) Will a TV menu support your core […]
Should You Franchise Your Dispensary? The Backstory Although franchising has a history dating back hundreds of years—many of the colonies and expeditions to the New World were undertaken by franchisees of the Dutch and English crowns—the modern story of the franchise really takes off in the post-WWII United States, when […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Types of Dispensary Direct Mailers Depending on how large you want to go, we can create regular sized postcards, large postcards, flyers, and brochures. These are the most economical options, but if you want to make a splash, we have no problem sourcing alternatives for you. The size you choose […]
Cannabis Publications: Business, Finance and Entrepreneurship Cannabis Business Times Visit website A national publication aimed squarely at cultivators, CBT delivers industry news, articles on financial and legal resources and business opportunities, and strategies for growers, business owners, and anyone else involved in the legal cannabis industry. Ganjapreneur Visit website A […]
Stay Lean! Operating lean is a business strategy that is all about doing more with less. Lean operating principles strive to cut down on variance and waste while promoting a standardized workflow that gets things done. How can small dispensaries take advantage of lean principles? By making the most of […]
Key Components of Your Dispensary Business Plan Now, let’s break down the core components of your cannabis dispensary business plan and explore each one in depth: Cannabis Dispensary Problem and Solution: Identifying the Problem: In every profitable business, success hinges on solving a problem. Your dispensary needs to identify a […]
