MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
What Makes People Want To Share Content? In order for a piece of content to go viral, it must be shared. So then the question becomes… what makes somebody want to share a piece of content. People instinctively want to stay connected to others. Socialization is a crucial part of […]
The Power of Positive Experience: Why Cannabis Education Matters The first and most obvious reason to prioritize your customers’ education is so they’ll have a positive experience with your product. As you know (but many cannabis consumers still don’t), not all cannabis is created equal. That’s why it’s vitally important […]
Staying Connected with Customers: Offer Online Chat In general, we’re all for simplifying websites to make them cleaner, more intuitive and functional. But especially these days, adding chat functionality is a no-brainer. Why? Let us count the ways: 1. Faster Response = More Leads Especially because dispensary customers often search […]
Handling Multi-State COVID Regulations Because our client is partially headquartered in NY, the initial epicenter of the coronavirus outbreak on the East Coast, they were quick to start pulling together a plan. Their main concern was ensuring that patients would still have access to medical cannabis in all of the […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
Define: Who’s Your Target Audience? When you’re marketing products, you need to be able to answer this question easily. You can’t launch a product for everyone. You need to directly target the best audience for the product. Without a clear idea of who your product will help, you won’t know […]
What Is Bounce Rate and Why Does it Matter? “Bounce rate” is a term that refers to the rate at which visitors leave your website after viewing just one page. If a visitor does not interact or engage with a page and visits only one page before leaving your site, […]
Selling cannabis is unique for many reasons. But the biggest factor that sets it apart is the number of customers coming in that are new to the product. There’s a lot for new customers to navigate in the world of cannabis—not to mention the legal issues and stigma the cannabis community is trying to move past.
Why Was the TCPA Enacted? The digital landscape in 1991 was vastly different from today. Back then, no country had more than 1 internet user 100 people. Today, roughly 88% of Americans use the internet. But that’s not to say that digital technology wasn’t affecting our daily lives. Owing to […]
