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Expert advice on cannabis digital marketing, geo-advertising,
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Digital Marketing & Advertising Acronyms Explained
Digital Marketing

AdTech Jargon: Digital Marketing & Advertising Acronyms Explained

Listen, we’ve all been there. Sitting in a strategy meeting, a new business pitch, or just around the office, when the conversation turns to three simple letters. You know a lot of business acronyms, but this one, you’ve never heard it in your life. “Are we hitting our KPIs with […]

Digital Marketing  |  Geo-Advertising  |  Google Ads  |  Mobile Marketing  |  Tips

Cannabis Digital Marketing: 3 Types of Ads You Need to Be Using

Cannabis Digital Marketing: Google PPC Ads You’re already intimate with PPC ads, even if you don’t know it. Any time you do a web search, a number of web pages will display higher in the results because their owners paid for such placement. Depending on the specific search engine, those […]

Insights  |  Tips

Marijuana and Money: The Boom in Cannabis Incubators

Cannabis Incubators: An Introduction While many of us associate the words “business incubator” with the high-tech boom of the ‘90s, in fact the concept is much older. As far back as 1912, Toledo, Ohio advertised its spanking-new Factories Building as a half-million-dollar “Infant Industries Incubator.” But it wasn’t until 1959 […]

Digital Marketing  |  Regulated Advertising

Acquired a New Dispensary Location? Here’s What You Need to Do Next

Acquired a New Dispensary Location? Start By Getting Back to Basics Opening any new business is challenging. Of course, you already know that through your own hard-won experience. But what you might not know is that while gaining a new location—whether by merger or acquisition—might sound like a shortcut to […]

CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

Geofencing and Retargeting
Regulated Advertising

Geofencing: That Time Burger King Used Location Data to Eat McDonald’s’ Lunch

From slogans like “Eat like a king, not like a clown,” to the “McWhopper,” Burger King has a long and storied history of using advertising to troll McDonald’s. To explore the basics of how geofencing works, let’s look back at one of the greatest location-based smackdowns performed in the name […]

Content Marketing  |  Digital Marketing  |  Tips

Cannabis Consumers: Understanding the Landscape, Tailoring Your Message

Understanding Cannabis Consumers: Learning the Landscape These days, the world of cannabis consumers is as wide and as varied as are these United States. With cannabis at historic acceptance levels, we can’t continue to rely on outdated assumptions about certain populations or age groups simply not being interested in cannabis. […]

Digital Marketing  |  Regulated Advertising

How to Create Location-Specific Marketing Plans for Your Different Dispensaries

Creating a Local Dispensary Marketing Plan: Branding We’ve written a good deal about dispensary business plans before, about how they’re the formative documents that help guide all business decisions relating to the enterprise. Similarly, a business’s brand identity is the formational document that guides all its consumer-facing operations and actions. […]

Apple Changes Marketing
Digital Marketing  |  Mobile Marketing  |  Regulated Advertising

How Recent Facebook/Apple Changes Will Affect Your Marketing Tracking

How Apple’s Changes Affect Marketing Tracking: The Backstory In large part, the backend changes to Apple’s iOS 14 are a response to the ever-evolving field of data privacy laws. The European Union’s General Data Protection Regulation (GDPR), implemented some three years ago, is self-described as the “toughest privacy and security […]

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CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST

Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!

media Center

Catch up on the latest happenings and press releases about MediaJel – our company, our solutions, and our partners as well as innovations in digital marketing and programmatic ad tech for regulated markets and the cannabis industry.
Questions about MediaJel or where we see this awesome industry heading next? Reach out to our team at mediarelations@mediajel.com.
We’d love to share our story!

media resources for cannabis business
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