MEDIAJEL BLOG
Insights for better planning, smarter execution, and faster growth
BLOGS
Expert advice on cannabis digital marketing, geo-advertising,
mobile marketing, web strategy, and more.
CCIA Banking Deal: A Credit Union Comes to the Rescue While California represents the largest legal cannabis market in the world, many cannabis businesses operate without reliable access to even basic banking tools. And it’s not just dispensaries; companies that do business with cannabusinesses—cleaning, marketing, and packaging firms, for example—can […]
The Cannabis Industry’s First Google Ads AI Our team of certified Google Ads experts takes our software’s recommendations and pairs it with their own extensive knowledge of dispensary Google Ads to create strategies that increase our clients’ revenue. For example, one of the places our software gathers data is Facebook. […]
Cannabis Billboard Advertising If you drive down a highway in a state where medical or adult-use cannabis is allowed, you’ll probably come across cannabis billboard advertising at some point. It’s a relatively inexpensive way to reach a large number of people. Unfortunately, it’s not a very targeted way to get […]
Cannabis Law: What Is Decriminalization? Simply put, decriminalization is the reduction or loosening of criminal penalties associated with an illegal act. Typically, in states that have decriminalized cannabis, use or possession of small amounts are classified as a civil offense, somewhat akin to a parking ticket in terms of penalty […]
CANNABIS INDUSTRY INSIGHTS YOU CAN TRUST
Our passion for the cannabis business community combined with our love of innovative digital marketing drove us to architect and custom-build our proprietary platform. And our goal is that the MarTech and cannabis industry resources included in this library will help elevate the digital marketing and advertising conversation for regulated industries. We hope you visit us here often!
The Power of Positive Experience: Why Cannabis Education Matters The first and most obvious reason to prioritize your customers’ education is so they’ll have a positive experience with your product. As you know (but many cannabis consumers still don’t), not all cannabis is created equal. That’s why it’s vitally important […]
The Pandemic at Six Months: COVID and Cannabis Buying Patterns Like most of us, the rapid onset of the pandemic threw dispensary operators for a loop. For many, March was a time of grave uncertainty as to whether or not dispensaries would be designated essential businesses and get to keep […]
Plan, Plan, Plan One of digital’s strengths might be the promise of instant gratification, but an effective digital campaign long before any ads run. Because the key to digital marketing’s success is its ability to target likely consumers, it’s vital that you’re making use of all the resources at your […]
Why Hire a Dispensary Digital Marketing Agency? Expertise In the MarketingProfs study, lack of in-house expertise came up as the #1 reason to hire a marketing agency. And it’s not limited to small start-ups or shoestring operations: As the infographic shows, the vast majority of businesses surveyed—from enterprise operations to […]
